Vol 7, No 1 (2024)

Vol 7, No 1 (2024)

Table of Contents

Articles

MODEL OF BANK MARKETING STRATEGY FOR INCREASED PRODUCTIVITY IN TURBULENCE OF MACROECONOMIC CONDITIONS - A CONCEPTUAL FRAMEWORK FOR BANK

Shandra Widiyanti

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1-21

THE INFLUENCE OF BRAND IMAGE AND BRAND TRUST ON UNIQLO BRAND LOYALTY IN THE 2019 BATCH OF MANAGEMENT STUDENTS OF BUANA PERJUANGAN KARAWANG UNIVERSITY

Obay Sobari, Puji Isyanto, Neni Sumarni

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22-36

THE ROLE OF SOCIAL MEDIA MARKETING AND PERCEIVED PRICE ON CONSUMER TRUST AND THEIR IMPACT TO REPURCHASE INTENTION IN VIDEO-ON-DEMAND APPS

Daffa Fauzie Yudanto, Mohamad Rizan, Rahmi Rahmi

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37-56

ROA STRATEGY FOR FIRM SIZE COMPANIES IN INVESTMENT SUB-SECTORS LISTED ON THE IDX

Muhammad Fatkhul Atqi, Ira Setiawati, Ratih Hesti Utami Puspitasari

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57-71

ANALYSIS OF PROMOTION MIX ELEMENTS: A CASE STUDY OF E-SPPT BY BOGOR CITY REGIONAL REVENUE AGENCY

Kartika Anggraeni Sudiono Putri

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72-89

SALES GROWTH, EARNINGS VOLATILITY, AND GREEN ACCOUNTING ON STOCK PRICES (EVIDENCE FROM INDONESIAâ€™S NON-CYCLICALS CONSUMER SECTOR)

Maria Paramastri Hayuning Adi, Amin Suroso, Patricia Paramitha Suci

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90-106

A QUANTITATIVE STUDY OF BRAND AWARENESS, BRAND ASSOCIATION, AND BRAND IMAGE IN THE IMPROVEMENT OF BRAND EQUITY FOR SMARTPHONE INDUSTRY IN SEMARANG

Chadyan Fathurachman

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107-116

ISSN: 2621-9565