PENGARUH SHARED VALUE TERHADAP KOMITMEN PADA UMKM DI DAERAH ISTIMEWA YOGYAKARTA

Cahya Purnama Asri

doi:10.26877/ep.v6i2.9303

PENGARUH SHARED VALUE TERHADAP KOMITMEN PADA UMKM DI DAERAH ISTIMEWA YOGYAKARTA

Cahya Purnama Asri

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh shared value terhadap komitmen, khususnya pada UMKM di Daerah Istimewa Yogyakarta. Penelitian ini merupakan penelitian kuantitatif dan menggunakan kuesioner terhadap 50 responden untuk pengumpulan data. Analisis regresi sederhana digunakan dalam penelitian ini karena terdapat satu variabel independen dan satu variabel dependen. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif signifikan shared value terhadap komitmen pada UMKM di Daerah Istimewa Yogyakarta.

Full Text:

PDF

References

Ayodele, T. O., Ekemode, B. G., Oladokun, S., & Kajimo-Shakantu, K. (2020). The nexus between demographic correlates, career and organizational commitment: the case of real estate employees in Nigeria. Journal of Facilities Management, 18(5), 521–545. https://doi.org/10.1108/JFM-07-2020-0047

Bajpai, N. (2018). Business Research Methods. 362. http://www.amazon.com/Business-Research-Methods-2nd-Edition/dp/1741032539

Hoffman, J. P. (2021). Linear Regression Model Applications in R. CRC Press.

Hovring, C. M. (2017). Corporate social responsibility as shared value creation: toward a communicative approach. Corporate Communications, 22(2), 239–256. https://doi.org/10.1108/CCIJ-11-2016-0078

Javalgi, R. G., & Todd, P. R. (2011). Entrepreneurial orientation, management commitment, and human capital: The internationalization of SMEs in India. Journal of Business Research, 64(9), 1004–1010. https://doi.org/10.1016/j.jbusres.2010.11.024

Nam, S. J., & Hwang, H. (2019). What makes consumers respond to creating shared value strategy? Considering consumers as stakeholders in sustainable development. Corporate Social Responsibility and Environmental Management, 26(2), 388–395. https://doi.org/10.1002/csr.1690

Porter, M. E., & Kramer, M. R. (2011). Creating shared value. Harvard Business Review, 89(1–2). https://doi.org/10.32591/coas.ojss.0201.04037b

Rameshkumar, M. (2020). Employee engagement as an antecedent of organizational commitment – A study on Indian seafaring officers. Asian Journal of Shipping and Logistics, 36(3), 105–112. https://doi.org/10.1016/j.ajsl.2019.11.003

Scales, A. N., & Quincy Brown, H. (2020). The effects of organizational commitment and harmonious passion on voluntary turnover among social workers: A mixed methods study. Children and Youth Services Review, 110(August 2019), 104782. https://doi.org/10.1016/j.childyouth.2020.104782

https://www.bi.go.id/id/umkm/program-pengembangan-umkm/default.aspx (diakses 11 Agustus 2021)

https://linkumkm.id/news/detail/11161/5-tips-untuk-sukseskan-bisnis-umkm (diakses 11 Agustus 2021)

https://www.ecomena.org/corporate-shared-value/ (diakses 11 Agustus 2021)

DOI: https://doi.org/10.26877/ep.v6i2.9303