NEW NORMAL TOURISM POLICY REFORMULATION IN IMPROVING THE TOURISM SECTOR ECONOMY IN SOUTH SULAWESI

Asriati Asriati, Moch Andry Wikra Wardhana Mamonto, Rizki Ramadani, St Suryani

Abstract


The number of tourists has decreased by up to 78% as a result of COVID-19, resulting in an 87.8% decrease in tourism revenue. The purpose of this research are to: 1) identify the efforts of tourism actors in South Sulawesi to survive the pandemic; 2) analyze local government policies supporting tourism; and 3) develop policies to improve the economy of the tourism sector in South Sulawesi. A survey of informants (business actors and the government) was conducted in four tourism areas (North Toraja, Maros, Bulukumba, and Gowa Regencies) using qualitative analysis and approach. The findings conclude that: 1) tourism business actors lack a specific strategy and are unable to provide products that are regionally unique and meet the standards and needs of tourists. 2) There is no local government policy in place to protect business groups and tourism workers, provide funding assistance, or digitize tourism. However, policies on levy relief, health protocol enforcement, human resource development, and tourism development cooperation have been implemented. (3) Policy reformulation is required, which includes the tourism digitalization, the establishment of regional tourism promotion boards, HR development facilitation, the standardization of tourism facility development, and the advancement of tourism research and development, and partnerships facilitation.

Keywords


Policy Reformulation; New Normal Tourism; Economic Optimization; Tourism.

Full Text:

PDF

References


Ramadani, R., Hamzah, Y. A., & Mangerengi, A. A. (2021). Indonesia's Legal Policy During COVID-19 Pandemic: Between the Right to Education and Public Health. JILS (Journal of Indonesian Legal Studies), 6(1), 125-156

Ilyas, M., & Ramadani, R. (2022). The Effectiveness of Legal Policies on Micro and Small Business Empowerment in Pandemic Time. SASI, 28(2), 244-258.

Sanaubar, G., Hidayat, W., & Kusuma, H. (2017). The Effect of Tourism Potential on Labor Absorption in the Hospitality Sector in 9 Regencies/Cities of East Java Province in 2012-2015. Journal of Economics, 1(3), 324-339

Irmanti, D., Hidayat, M. R., Amalina, N. V., & Suryani, D. (2017). Mobile smart traveling application for Indonesia tourism. Procedia computer science, 116, 556-563. https://doi:10.1016/j.procs.2017.10.059

Moch Andry Wikra Wardhana Mamonto & Andika Wahyudi Gani. (2022). Model of Political Party Financial Regulation in Post-Reformation Indonesia. Golden Ratio of Law and Social Policy. 1(2).

Mustafa, M. (2011). Potential of sustaining handicrafts as a tourism product in Jordan. International journal of business and social science, 2(2).

Gasong, D. (2018, July). Analisis pendapatan masyarakat di lokasi wisata Ke’te’Kesu’Kabupaten Toraja Utara. In Prosiding Seminar Nasional Sinergitas Multidisiplin Ilmu Pengetahuan dan Teknologi (Vol. 1, pp. 164-171).

Wilkins, H. (2011). Souvenirs: What and why we buy. Journal of travel Research, 50(3), 239-247.

Vitasari, A., Jumadi, J., Patahuddin, P., & Rijal, S. (2021). Perkembangan Wisata Alam Bantimurung dalam Perspektif Sejarah dan Budaya. Pusaka: Journal of Tourism, Hospitality, Travel and Business Event, 3(1), 49-61.

Fachriansyah, F., & Rahman, Y. (2018). PERANCANGAN BUKU FOTOGRAFI WISATA KARST DI KABUPATEN MAROS SULAWESI SELATAN. Demandia: Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan, 32-45.

Upadhyay, P. (2019). Handicraft Tourism in Pokhara: Connecting the Past Tradition to the Present. Journal of Nepalese Business Studies, 12(1), 33-44.

Yasa, I. N. M. (2015). Pengaruh jumlah kunjungan wisatawan, lama tinggal wisatawan dan tingkat hunian hotel terhadap Pendapatan Asli Daerah dan kesejahteraan masyarakat pada Kabupaten/Kota di Provinsi Bali. E-Jurnal Ekonomi Pembangunan Universitas Udayana, 6(7), 165233.

Karunia, R. M., Puspaningtyas, A., & Rohim, A. I. (2020). Implementasi Model Penta Helix Dalam Pengembangan Ekonomi Kreatif Di Surabaya Studi Pada (Kampung Kreatif Putat Jaya) Surabaya.

Girsang, D., & Sipayung, N. L. (2021). PERAN INSTAGRAM TERHADAP MINAT BERKUNJUNG WISATAWAN KE OBJEK WISATA BUKIT INDAH SIMARJARUNJUNG KABUPATEN SIMALUNGUN (PASCA PANDEMI COVID-19). Jurnal Darma Agung, 29(3), 416-428.

Hau, T. C., & Omar, K. (2014). The impact of service quality on tourist satisfaction: the case study of Rantau Abang Beach as a turtle sanctuary destination. Mediterranean Journal of Social Sciences, 5(23), 1827-1827.

Kusuma, P. A., Mutiarin, D., & Damanik, J. (2021). Strategi pemulihan dampak wabah covid pada sektor pariwisata di daerah istimewa Yogyakarta. Journal of Tourism and Economic, 4(1), 47-59.

Kim, S. S., Choe, J. Y., & Lee, S. (2021). How are food value video clips effective in promoting food tourism? Generation Y versus non–Generation Y. In Visual Media and Tourism (pp. 3-19). Routledge.

Al Abror, B. H., & Manullang, O. R. (2019). Layanan Transportasi dalam Pengembangan Pariwisata di Kabuapten Kerinci. Jurnal Manajemen Transportasi & Logistik, 6(2), 125-134.

Rousta, A., & Jamshidi, D. (2020). Food tourism value: Investigating the factors that influence tourists to revisit. Journal of Vacation Marketing, 26(1), 73-95.

Baltescu, C. A. (2016). Culinary experiences as a key tourism attraction. Case Study: Brasov County. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, 9(2), 107.

Badan Pusat Statistik. Jumlah Devisa Sektor Pariwisata (Miliar US $), 2016-2018. https://www.bps.go.id/indikator/16/1160/1/jumlah-devisa-sektor-pariwisata.html Diakses 15 Oktorber 2022.

Badan Pusat Statistik. Tingkat Pengangguran Terbuka 4,99 persen https://www.bps.go.id/pressrelease/2020/05/05/1672/februari-2020--tingkat-pengangguran-terbuka--tpt--sebesar-4-99-persen.html

CNN Indonesia, Pariwisata Indonesia Masuk 10 Besar Dunia. https://www.cnnindonesia.com/gaya-hidup/20181003195638-269-335466/pariwisata-indonesia-masuk-10-besar-dunia-versi-wttc




DOI: https://doi.org/10.26877/m-y.v6i2.15349

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Jurnal Meta-Yuridis



Jurnal Meta-Yuridis

Alamat Redaksi: Kantor Jurnal Meta-Yuridis UPGRIS Gedung Pusat Ruang Fakultas Hukum, Jalan Sidodadi Timur No. 24 Dr. Cipto Semarang.

Telp. (024) 8316377; Faks. (024) 8448217.

Pos-email: Meta-Yuridis@upgris.ac.id dan metayuridisjurnal@gmail.com.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.