2.png)
An Analysis of Phrases in Technology Brands Slogan and its Contribution in Teaching English Grammar
Abstract
A phrase is a group of words that serves as a unit of a sentence. There are several types of phrases namely noun phrase, verb phrase, adjective phrase, adverb phrase, and prepositional phrase. A phrase used in an advertisements and promotional activities such slogans. Every commercial product makes a slogan to attract the attention of target market. This study is a content analysis which aimed at analyzing kind of phrases in syntax categories that found in English technology brand slogans and its contribution in teaching English grammar. The method used in this study was qualitative descriptive to investigate and describe kind of phrase in 40 technology brand slogans and clarify the contribution of the analysis to teaching English grammar. In collecting the data, researcher used note taking. The result shown that researcher find some phrases form. The analysis was recommended by the researcher as a teaching media since its accordance with the English teaching syllable.
Keywords
References
Agoi, F. (2003). Towards effective use of english: A grammar of modern English. Ibadan: Joytal Printing Press.
Akhtar, S. (2017). (34) An Analysis of Preposition (Idiomatic Phrases, Prepositional Phrases and Zero Prepositions) Detection Errors in the Writing of Graduate ESL Learners of Pakistan. An International Peer-Reviewed Journal, 32(2008), 24–42. www.iiste.org
Alwi, H. (2017). TATA BAHASA BAKU BAHASA INDONESIA Edisi Keempat. In Tata Bahasa Baku Bahasa Indonesia edisi keempat.
Anggraeni, R. kue tradisional khas. (2019). STUDENTS’ ABILITY TO CONSTRUCT VERB PHRASE IN WRITING ENGLISH SENTENCES (Vol. 8, Issue 5).
Bogdan, N. (2014). THEORETICAL FRAMEWORK OF ADVERTISING - SOME INSIGHTS. STUDIES AND SCIENTIFIC RESEARCHES. ECONOMICS EDITION. https://doi.org/10.29358/sceco.v0i19.260
Christianto, G. (2021). Lexical Features of English Advertisement Taglines During Prime Time. UC Journal: ELT, Linguistics and Literature Journal, 2(1), 1–13. https://doi.org/10.24071/uc.v1i1.2846
Demir, S., & Erdogan, A. (2018). The role of teaching grammar in first Language education. European Journal of Educational Research, 7(1), 87–101. https://doi.org/10.12973/eu-jer.7.1.87
Djamdjuri, D. S. (2014). The Ability of the Fourth Semester Students in Identifying the Adjectives and Adjectival Phrases from English Translation of Surah Al-Mulk Dewi. ENGLISH JOURNAL, 30–43.
Domingo, M. J. A., & Aguillon, H. J. T. (2021). Perceived Role of Social Media in the Vocabulary Development of University Students. Allure Journal, 1(1), 1-14. https://doi.org/10.26877/allure.v1i1.9269
Huadhom, N., & Trakulkasemsuk, W. (2017). Syntactic Analysis of Online Tourism Slogans: Frequency, Forms and Functions. PASAA: Journal of Language Teaching and Learning in Thailand, 53(June), 182–213.
Ilyosov, F. (2021). Some approaches of teaching grammar. INTERNATIONAL JOURNAL ON ORANGE TECHNOLOGY, 4–7.
Juliarta, I. M. (2021). PREPOSITIONAL PHRASE AND ITS TRANSLATIONS FOUNDIN THE NOVEL “BUDHA, A STORY OF ENLIGHTENMENT.” 5(1), 6.
Junaid. (2018). A Syntactic Analysis of the English Noun Phrase (A Study at the Fifth Semester of English Department Faculty of Teacher Training and Education University of Muhammadiyah Makassar). Perspektif: Jurnal Pengembangan Sumber Daya Insani, 3(1), 317–326. www.journal.unismuh.ac.id/perspektif
Kaffah, S., Haryanti, D., & Prasetyarini, A. (2015). A SUBTITLING ANALYSIS OF VERBS AND VERB PHRASES IN THE MAGIC OF BELLE ISLE MOVIE. Journal of Geotechnical and Geoenvironmental Engineering ASCE, 120(11), 259.
Kusuma, D. A. (2013). an Error Analysis of Noun Phrase Structure By the Fifth. 388–393.
Lin, C.-J., Hwang, G.-J., Fu, Q., & Cao, Y.-H. (2020). Facilitating EFL students’ English grammar learning performance and behaviors: A contextual gaming approach.
Matthews, P. (2014). Concise dictionary of linguistics. New York: Oxford University Press.
Moleong, L. J. (2017). Metodologi Penelitian Kualitatif (Edisi Revisi). In PT. Remaja Rosda Karya.
Ompusunggu, R. (2016). The Study Of Adjective Phrase In The Seventeen Magazines’ Articles. The Episteme Journal of English Literature and Linguistics, 3(1), 1–26.
Richards, J. C., & Schmidt, R. W. (2013). Longman Dictionary of Language Teaching and Applied Linguistics. Longman Dictionary of Language Teaching and Applied Linguistics. https://doi.org/10.4324/9781315833835
Rina, W. (2011). An Analysis on of English Slogan on Commercial Products. STAIN Tulungagung.
Roux, A., & Van der WALDT, D. L. R. (2014). OUT-OF-HOME ADVERTISING MEDIA: THEORETICAL AND INDUSTRY PERSPECTIVES. Communitas, 19, 95–115.
Sagala, H. S. (2013). Silabus Sebagai Landasan Pelaksanaan Dan Pengembangan Pembelajaran Bagi Guru Yang Profesional. Jurnal Tabularasa Pps Unimed, 5(1), 11–22.
Silalahi, D. (2016). BASIC ENGLISH SYNTAX WITH EXERCISES.
Singh, H. (2018). Marketing Management. In Essentials of Management for Healthcare Professionals. https://doi.org/10.4324/9781315099200-17
Widodo, H. (2006). Approaches and procedures for teaching grammar. English Teaching: Practice and Critique, 5.
Zerkina, N. N., Kostina, N. N., Urazayeva, N. R., Lomakina, Y. A., Emets, T. V., Gallyamova, M. S., Melnikova, E. P., Trutnev, A. Y., & Lukina, O. A. (2016). Axiological role of English adjectives in English language teaching. International Journal of Environmental and Science Education, 11(12), 5146–5154.
DOI: https://doi.org/10.26877/allure.v2i2.11689
Refbacks
- There are currently no refbacks.
Copyright (c) 2022 Allure Journal
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
ALLURE Journal by English Education Study Program, Universitas PGRI Semarang is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.