PENENTUAN PRODUK UNGGULAN DAERAH MENGGUNAKAN KOMBINASI METODE AHP DAN TOPSIS (Studi Kasus Kabupaten Rembang)

Abstract

UKMM in Rembang district has a lot of potential of hearts produce seed products, but the

products were identified Operates yet clear The Become Top Priority as ungulan products. It causes less
focus Singer Development and Language Development Of County Government hearts competitiveness
enhancement Products generated. The methods used determine hearts hearts Singer Research Products of
Regions is Analytical Hierarchy Process (AHP) The combined WITH Methods Techniques For Other
References by Similarity to Ideal Solution (TOPSIS). AHP is used to determine the weight of the reviews
of 6 Criteria That turnover, labor, Term Company, target market, Daniel Raw Materials Production
Period. While alternative perangkingan Products From SMEs using TOPSIS Method. Respondents
determined TECHNIQUE purposive sampling, selected based on the criteria of expertise and involvement
hearts SME development activities. From the findings of Data Processing The resulting weights of each
criterion Massing turnover is 35%, Labour 17%, 14% Raw materials, Term Production 14%, the target
market is 13% and 8% Term of the Company. The results of the analysis and data processing TIN Value
Preference From EVERY alternative, as the Fish Processing Products of Rembang WITH Preferences
Value 0.8310, Ship BY Value Preferences 0.7221, Batik WITH preference value 0.6767, and then the salt
Making wooden furniture, embroidery And the latter in is Making tempeh.